Benefits of a website for small business

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These reasons show why your company NEEDS a professional website, no matter what size your business.

Benefits of a website for small business
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1. MORE CUSTOMERS

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not holding a website, you will be missing out on a big piece of the pie. 

2. WEBSITE SAVES YOU MONEY

As a small business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website varies, once it's up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business.

3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

4. BUSINESS VALUE

Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop at the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.

5. WEBSITE SAVES YOU TIME

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue, you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

6. HELPS WITH BUSINESS GOALS

That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.

6. 24 HOURS PER DAY

Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.

7. COMMUNICATION WITH CUSTOMERS

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.

8. MARKETING

The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low-cost marketing techniques.

9. CUSTOMER SUPPORT

You can greatly reduce the cost of customer support by having a ticketing system, or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.

10. DO BUSINESS YOUR OWN WAY

You don’t need permission from your boss or company lawyer. Ash Ambridge drops the ‘F-Bomb’ all the time because she can, and no else is asking her to stop. Now she has a world class business with thousands of customers.

11. BEAT THE BIG GUYS

Have you ever wanted to get into the business, but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.

12. INSTANT CREDIBILITY

Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well-structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase).
 

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